Ooty has been a perfect tourist destination for the nature lovers since time immemorial. But other then its beauty Ooty is also famous amongst the visitors for its authentic tea plantation. Amongst Ooty’s major tourist attractions like the Botanical Gardens, Ooty Lake, Dodabetta Peak and Catherine's fall, Ooty’s own tea brand and the unique Tea Museum enjoy continued patronage.

Tea factories in Ooty are an important source of livelihood and caters to the worldwide market needs of tea with the best quality tea. Since tea such an important aspect of Ooty the Tea and Tourism Festival is organized in the month of January every year by the Tamilnadu Tourism Department and the Ministry of Tourism to celebrate one of the town’s and region’s most successful home grown product. During this festival the tourist gets a chance to sip their  favorite drink & taste some finely brewed teas.